Learn the Explainer Video Production Process

Have you ever considered the importance of a good marketing strategy? Perhaps you have a strategy that works for you but are looking for new ways in which you can showcase your products or services? If you are looking for a unique way to deliver a message to your target audience then you should consider an explainer video. It is a tool that is effective and desirable which means that viewers can actually benefit from watching it. Well you could create your own marketing videos but there is every chance that it would not work in an effective way. Therefore using our services will ensure that we tick every box and deliver a video that will simply work for your viewers. This is because we understand what works and what mistakes to avoid – your video needs to show that you have identified the problem that your audience is experiencing and how you can help. For us, delivering on this requirement is what we do! Check this explainer video made for an international NGO in Lebanon. https://www.youtube.com/watch?v=vgHMKnQ70vc&t=8s 1- Remember, you need to give your viewers a video that they can benefit from and a video that they want to watch. It is not as difficult as you think but it does require planning and an element of forward thinking. 2- To begin, you will need to have a script because you need to be clear about the message that you want to deliver. You will also want to create something that reads well and shows your customers that your brand, products or services can assist them in finding a solution. The script has to be believable and easy to follow. 3-Following the script, you will need to ensure that your explainer video has a good voice over that delivers your script in the correct way. A professional voice actor will understand what is required when it comes to the tone and emotion that works best with the video. The right voice over will make your audience feel that you are talking to them directly. After all the hard work that you have put into your script you have to make sure you do it justice. sccs 4- Any animated explainer video has to be relatable for your audience. This means that the illustration process is crucial to getting it right. The video will have to force the viewers to use their imagination, something that can be achieved through creating characters that they can relate to. This helps to build a level of familiarity that enables them to become comfortable with your brand and your video. A professional illustrator will be able to create ideas and generate illustrations that will work inline with the desires of the video production company. 5- So, you have your storyboard and illustrations in place which means that you are on the right track. This is the part where life is injected into your explainer video by a professional animator. They will be able to create your video so that it reflects your business and conveys the message in way that will grip the viewer. Your video will benefit immensely from the use of a professional animator as they will take your video and transfer it from illustrations and storyboards and into a reality. Check this infographic video made for an international NGO in Lebanon. https://vimeo.com/297053632 6- To round off your video it may need sound or special effects. This is something that you absolutely have to get right. It will add an extra level of excitement and intrigue and that will keep viewers interested. The right music and the right effects will simply finish off your video and that will turn it into a raving success. The process of creating a video is done so, in such a way that it keeps things streamline. However, it is important that you use the right professionals at every stage because this will make your video stand out. This is exactly why you should use a professional video company like us because we know exactly what you need and what works, so don’t doubt about getting in touch with us.

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